Successful ways to minimize Shopping Cart Abandon rate

Once your Magento developer have created a great business website with a well framed supply chain, your website start to receive a commendable traffic. But here it is not the end of your worries!

In today's competitive online shopping trend, there is no doubt that the number of online shoppers has increased exponentially but also the number of shopping card abandon rate raised significantly. Reason may be any related your marketing or website development. But as a shop owner you should always understand the reasons why shoppers abandon their purchase during a checkout process?

The shopper keeps adding products to his shopping cart but when it actually comes to final stage, he decides to give up on the entire purchase because of complected or too long checkout. Therefore, you must provide simple and fluid checkout process, it will give the shoppers a satisfying shopping experience.

As per reports in 2016, global Ecommerce businesses has suffered at least $31 billion loss just due to cart abandonment. So, it is now has become a big issue for the most of Ecommerce companies world wide.

Now, the holiday season has just knocked the horizon fast approaching, so make sure you don’t miss this opportunity to earn maximum sales by helping your clients completing their purchases successfully.

In this post, we have provided some of the successful ways to minimize shopping cart abandon rate to reap the maximum benefits of the season!

Provide total product cost along with shipping in the beginning:

As per studies, high shipping and handling costs is one of the main reason that usually displayed too late during a checkout process and people usually lose their interest to complete transactions.

Therefore, it is very important to present the information related to shipping cost and time of delivery in the beginning during a check out process.

Offer free shipping wherever possible:

A free shipping is always a deciding factor that encourage leading shoppers to complete their purchase. As per report, it was found that more than 73% of customers had completed their purchase with free shipping. Also, it was found that more than 93% of shoppers are encouraged to purchase a product offering with free shipping and they were found to be the most satisfied clients.

Ensure security to your clients

While making a payment for an online shopping purchase mostly users are worried about their payment security. So, here you should do your best to win your user's trust. It would be better for you to choose a trusted and reliable payment gateway and be transparent with your users on its privacy and return policies. Also, never forget to disclose your contact information that will surely help to lighten their concerns.

Allow A Guest Checkout

Some times a new customer abandon from the buying process when asked to register with the Ecommerce site. So, create a provision for an easy “Guest Checkout” for your new customers and allow them to complete their transaction without any need to register.

Make it Simple and Faster

It is often seen that the extent of conversion rate directly depend upon time taken to fill a registration form. A minimum time taken to check out will leads to the higher conversion rate. So, always try to keep less number of fields in a form i.e. you can use a column “Same as billing address” in a shipping address check-box and also showing a progress bar to where the customer stand during the checkout process.

Use A Reminder Notification

As per studies, mostly it is found that a quick reminder notification of a cart abandonment helps to change the opinion of many shoppers and return them to the site again for completing their online purchase.

Convert to the latest Magento version

If your business website is still running on older Magento version or some other conventional Ecommerce platform, then it is the time to upgrade your online store.

All common checkout issues are already resolved in a new Magento 2.0 platform and it has been now becoming the boon for many business owners due to an exceptional customer response.

Magento 2 checkout is much faster than Magento 1 in terms of precessing an order along with a better shopping experience and it always help owners in cutting down on the shopping cart abandonment issues.

We hope on applying all above ways will definitely help you to improve sales by offering better shopping experience for your customers.

Let us know about your views and suggestion for it.

Essential tips for Magento Development to improve website sales

Magento is the most admired content management system for Ecommerce. A Magento Development offers an abundant of latest features and functions to create a fully-loaded web store. Also without any trouble, a Magento platform allows a total flexibility to build a customized Ecommerce store.

But sometimes running a web store can be horrific even for experienced entrepreneurs or site owners. Many of them may see their web stores are failed to deliver the sales results as expected.

Every business web store has its own unique qualities, so a business owner should target for a web store’s special needs while going for major investments in Magento design, development, or other activities.

In this post, we will explore some essential tips that may help you to simplify the process of Magento development and creating and running a Magento web store to improve its sales.

Use redirects to improve search process:

You can use this redirect feature as “sale” query redirect to your web store “Sale” category. Here some searches without any product can be redirected to a specific CMS page. You can easily edit it in your web store catalog> search terms and set a redirect URL here.

Also, you can optimize internal site search by using Magento’s default site search feature or SOLR and also on implementing a third party extension for 'Google custom search'.

In this way, you can see an incredible improvement in your web store sales.

Prevent number of exits from your cart page

Many web stores might notice lots of website exists on the cart page. This may be due to a plenty of returning audiences who are looking for a coupon code or offer somewhere on your site page to get a product in cheaper price. So, you can prevent it by proving an information to get coupon codes elsewhere on your website as a popup, asking to subscribe to newsletters or some other way you like.

Fix Magento Cart Issue

Some previous Magento versions have one issue in their web store default theme and mini cart functionality that can cause many of your site audience get stuck and unable to perform a checkout.

This issue may arise especially when any of your product goes out of stock or becomes unsalable. Users who have selected these products may not find any “Checkout” button in their cart to proceed further for purchasing and they will be unable to find the reason of this cart issue.

So, it is essential to provide an instruction for users to remove the out of stock products from their online cart until it will become available again for check out.

We hope above essential tips and tricks will definitely help you for making necessary amendments to your web store and improving your online sales.

Please let us know your experience on implementing above tips and tricks in your web store.

Also, if you want to share some other tips and suggestions regarding this subject then don't hesitate to leave your comment below:

What Should You Know Before Hiring a Magento Programmer?

As a Magento Ecommerce Owner, there may be chances you may anytime get stuck with some issues that need to be fixed on time to avoid further loss. So, it will not easy for you to run a Magento store without taking any support of a professional Magento Programmer.

Also, you may struggle searching an experienced and best Magento Programmer out so many available programmers in the market. But do not worry we will help you to know some essential points to ease your overall hiring process.

In this write-up, we are highlighting some important things that you should consider before hiring a Magento programmer.

Understand your business need

Before start searching for a programmer first, you should clearly know your overall business website needs. Make a list of things for your requirements knowing the basics of your Magento website priorities and issues that you can usually face your website.

Consider Other People Views or Suggestion

It can be one of the best ways to ask some people related to your business and consider their views or suggestions to hire a Magento programmer. If such people are not available better take help from a third party like a hosting agency, your accountant or social connections.

Always Hire a Certified Programmer

Ecommerce Programmers can appear in various online courses to test their skills and get certified after passing any of these tests. This certification allows programmers to gain a big advantage as compared to others. Also, you can select your best one according to a required skill set for your online business.

Finally,

Beware of False Commitment

A Magento website involves many tasks like web pages and banners designing, PHP programming, Content development and marketing, Business analysis and much more. So, it will not easy for a single programmer to do all the things himself on a Magento Ecommerce Website. If anyone is claiming to perform all these things individually then you should beware and investigate the person for any false commitment. Therefore always try to hire a professional Magento Ecommerce company who owns a team of Magento experts skilled in different fields.

Conclusion

Although the process of Hiring a Magento Programmer is just the starting of the big task but it is also an important step to deciding the future of an online business website. It does not matter to whom you are taking the help from but always hire someone who best understands and cares for your website and readily available in your service when any issue arises.

How Can Ecommerce Website Improve Your Business Operations?

Global Ecommerce is currently playing a big role in making purchasing easy and comfortable, but still, it is quite challenging for a for a business owner to run its smooth operations. Also, an Ecommerce website comes with a lot of difficulties and competition, so it is important for business owners to make sure their website look attractive and user-friendly to easily guide them and clear a pathway for final purchasing of products.

                  

Now big question arise here, how Ecommerce website can improve your business operations?

There is also a good news here, you can definitely improve your business operations by implementing systematic and strategic processes to avoid any pitfall.

In this write-up we are discussion following simple but important solutions which can improve Your Business Operations:

1. Careful Inventory Management

A careful inventory management is a foremost necessity in any sales operation. Mostly it is easily overlooked by businesses who have both a retail and an online business presence.

If you have got more than one inventory management systems, then you should first determine which is currently active. You should not take a chance of losing track of inventory or products sale especially for out of stock products, otherwise, it may result in an unsatisfied customer.

2. Strategic planning to manage to ship

Always put a systematized standards for shipping on-site. Make a rational planning for your shipping orders to avoid depreciation of margins of profit. For example; create the shipping price on adding it into the product price and offer free shipping to customers as a buying incentive. Also, you can charge a flat rate of shipping up to a specified amount and offer free shipping beyond that price.

3. Integrate accounting software in a site.

Most business owners don't like to do their tax calculations manually to save a few bucks, especially while accounting for an international shipping operation. So, it is important to integrate an accounting program with your Magento Ecommerce Website backend to easily calculate taxes.

I hope above solutions clearly guide you the areas of improvement that need to focus on your website.

It would greatly help you to improve your Ecommerce business operations and increasing your sales revenue.

If you have any other important suggestions then don't hesitate to share it with us.

For more information contact us or leave a comment.

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How is Magento Ecommerce Development Better Than Other Platforms?

Magento is a popular open source Ecommerce platform that works on PHP. It offers its users many robust features and remarkable flexibility to manage Ecommerce website appearance, content, and functionality.

                                               

                                   

Magento is a relatively old Ecommerce software and earlier known as 'Variant'. It was co-founded by Roy & Rubin and later acquired by eBay. Since then with continuous future improvements, Magento has proven its extraordinary Ecommerce potential in the system. It is further equipped with powerful tools like administrative interface including SEO, marketing, and inventory management.

It offers its customers a high return on investment with an efficient combination of scalable designs and extended support. Also, it allows the capability for selling with a compelling content layout for an overall elated experience to visitors. Magento can be easily installed into an online shopping store for a needful edge. Moreover, it offers a spontaneous administration interface that includes a robust marketing, SEO and catalog management tools to give merchants the power to create sites customized as per their specific business needs.

Why is Magento Ecommerce development a better option?

Magento web-store development offers many out of the box features compared to other Ecommerce platforms, major ones are highlighted below:

• Magento powered web stores are simple, faster and versatile and allow users to easily search and purchase their selected products or services.
  
• Helps users to support multiple websites and allows online stores to promote their inventory with multiple domains.
  
• Helps to create a highly scalable website with a highly interactive shopping experience.
  
• Magento platform features a powerful catalog management, SEO, and marketing tools to fully satisfy unique business website needs of users.
  

How is Magento better than other platforms?

Magento Ecommerce Platform owns its major characteristics like scalability, expandability, and flexibility. It offers business owners a total freedom to create their online store as per their needs without any expert help.

Here, we are highlighting the main reasons that make Magento platform better than other platforms:

1. Customized Store Themes

Magento allows its customers to obtain any template they desire and easily customize web store that best suits their businesses.

2. Setup for Multiple Stores

It allows users to easily manage several web stores in a single time in a single click with a single admin panel. Magento Ecommerce development provides various security certificates, domain names, and IP addresses.

3. Better Browsing

A user-friendly Magento platform offers an Ecommerce website with advanced features including zooming in multiple product images and adding product reviews. Its customer-friendly design helps to improve their shopping experience. Moreover, Magento their customers with a better call to action compared to other platforms.

4. Easy Order Placement

Magento offers businesses to get a better returns on their investment with its easy order options. These options allow a business owner to view, create, edit and fulfill orders on Magento's admin panel.

5. Effective Marketing Tools

Magento offers effective marketing tools to up-sell and cross-sell products promotional activities to enhance sales and revenues. It's SEO friendly URLs and flexible pricing update tools help to attract and convert more visitors.

6. Tracking and Analysis Report

Magento offers best tracking and analysis tools to regularly track and analyze a web store for knowing its overall performance.

Other additional Magento features includes

• Attractive web store templates and design options.
  
• A plenty of new add-on modules and plugins to enhance web store capabilities.
  
• An easy to update shopping cart with a well-organized back-end.
  

All above remarkable benefits and features of Magento's Ecommerce platform along with its capability for a better ROI have been added to its reputation as one of the most trusted online shopping carts. And this is the main reason Magento is now gaining its popularity as one of the most preferred Ecommerce platform across all Businesses extending from start-ups, and SMEs to the large enterprises.

So, which Ecommerce platform you are choosing for?

Please share your views with us to leave your comments.

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Prestashop Development Services for Ecommerce Websites

Prestashop is popular as an award-winning open source Ecommerce shopping cart solution. Globally over 150+ countries, PrestaShop is used in more than 150,000 web-stores with greater than 3 million downloads and has more than 500,000 community members. It provides all sort of out of the box customizable features and functionalities to an Ecommerce website. Prestashop module has gained its popularity as a highly secured and SEO friendly software. Like other popular Ecommerce platforms, Prestashop can also continuously updated for adding improved features. Prestashop technology is based on PHP Smarty Template engine that is ideally suited to fulfill small and medium size businesses Ecommerce needs. It is specially designed to help users to gain benefits from web 2.0 including AJAX- advanced web designs and development service. The current PrestaShop Ecommerce version released as v1.6.1.7.

                                   

                   

In this article, we will discuss main features offered by Prestashop:

Prestashop offers more than 310 features that are still growing repeatedly. All features can be installed and uninstalled easily and are offered to use free of cost.

1. Managing Products Catalog– PrestaShop back-office helps users to easily manage the most complex inventory and multiple products range just with one-click.

2. SEO– Prestashop allows major search engines indexing to easily optimize online stores with delivery notifications, adding tags and URL to every product, avoiding duplicate content and adding potential keywords to make sure that a store should be seen on the top of Google search results.

3. One-page Checkout– One-page checkout feature from PrestaShop can help online businesses to push their user's conversion rates through the roof. This One-page Checkout helps clients to make their choice to Create an Account or Continue as a Guest. Also, a saved Shopping Cart can be customized with its Expiration Time.

4. Secured Payment Process– PrestaShop comes with many inbuilt payment options. A business owner can easily select an ideal payment option to ensure that each payment process is performed in a secure environment to build their client's trust. Payments can be processed through credit cards, by check or wire transfer and much more. Also, users can set their prices for each segmented groups.

5. Analysis Report– An effective analysis report is always important for merchants to monitor their Ecommerce website performance especially for audience interactions and on page actions for sales which require improvement.

PrestaShop allows businesses to track their online visitors, viewing customers profiles, tracking orders and sales including products statistics, and a real-time profit margin using various merchant key performance Indicators.

Overall, Prestashop promises to offer online businesses with customized Ecommerce solutions including website design & development, module development, shopping cart integration, generating an invoice, and occasional modification of online shopping store.

So if you need a suitable platform for your Ecommerce site, then just go ahead for Prestashop without any hesitation. You will not regret this decision later.

If you are looking for an expert PrestaShop eCommerce solutions provider, then Towering Media can be your ideal working partner owning an experienced team of in-house designers and developers. At Towering Media, we well understand the day to day client's needs with the change in technology and help them to leverage advanced technology to their business advantage.

To know more about PrestaShop development services, you may contact us or email.

Also, don't forget to share your views for this article on leaving your comment below:

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Is Magento the Fastest Growing Platform For Your Ecommerce store?

Globally, it is a common trend among people to shop online with the comfort of home. So, it is essential for every small or big enterprise to have their online store to survive with Ecommerce competition. Every online business store required to be hosted on a suitable Ecommerce platform that that can offer your online store with all needful features and tools.

                                                   

                         

In recent times, the world over on a popularity scale, Magento has come out as the fastest growing Ecommerce platform that promises to offer high-quality products and extended support to its users.

In this write-up we will put some light on various Advantages of using Magento- the Fastest Growing Platform For An Ecommerce store:

1. Run Multiple Stores

As its major Ecommerce advantage, Magento Enterprise Version, allows a business to run and manage Multiple stores with different brand names from a single admin panel.

2. Get plugins or extensions

Magento offers an Ecommerce store with plenty of free or paid plugins or extensions to enhance its features and functionalities for the best user's experience.

3. User-friendly WYSIWYG Editor

Magento allows website owners to easily modify web pages using a simplified WYSIWYG Editor. It helps a website owner to easily create and modify an interesting content layout without any high level of technical knowledge or use of coding. Also, it provides web store owners or developers an easy access to the back-end of a simple CMS to make needful content changes rather than making changes directly on the website.

4. Keep Secured

Unlike other Ecommerce platforms, Magento complies PA-DSS and adopts globally accepted 14 critical security standards. Every small or large enterprise find Magento an ideal platform for a secure payment process of their international clients to win trust.

It is a wrong perception that Magento is ideally suited for Magento Development Services professionals only. In a true sense, any non-technical user with a little bit of coding knowledge can easily work on Magento Ecommerce platform to create a dream website.

Magento is a powerful platform that offers its seamless advantages to benefit all businesses right from a start-up to large organizations.

If you are a start-up and looking to build your web store, then just go for Magento platform- a globally trusted brand that is known for its innovative features and outstanding performance.

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