Once your Magento developer have created a great business website
with a well framed supply chain, your website start to receive a
commendable traffic. But here it is not the end of your worries!
In today's competitive online
shopping trend, there
is no doubt that
the number of online shoppers has increased exponentially
but also
the number of
shopping card
abandon rate
raised significantly.
Reason may be any
related your marketing or website development. But as a shop owner
you should always understand the reasons
why shoppers abandon their purchase during
a checkout process?
The shopper keeps adding products to his shopping cart but when it
actually comes to final stage, he decides to give up on the entire
purchase because of complected or too long checkout. Therefore, you
must provide simple and fluid checkout process, it will give the
shoppers a satisfying shopping experience.
As per reports in
2016, global
Ecommerce businesses
has suffered at
least $31 billion
loss just due
to cart abandonment. So,
it is now has become a big issue for the most of Ecommerce companies
world
wide.
Now, the holiday season has just knocked the horizon fast
approaching, so make sure you don’t miss this opportunity to earn
maximum sales by helping your clients completing their purchases
successfully.
In this post, we have provided some of the successful ways to
minimize shopping cart abandon rate to reap the maximum benefits of
the season!
Provide total product cost along with shipping
in the beginning:
As per studies, high shipping and
handling costs is one of the main reason that usually displayed too
late during a checkout process and people usually lose their interest
to complete transactions.
Therefore, it is very important to present the information related
to shipping cost and time of delivery in the beginning during a check
out process.
Offer free shipping wherever possible:
A free shipping is always a deciding factor that encourage leading
shoppers to complete their purchase. As per report, it was found that
more than 73% of customers had completed their purchase with free
shipping. Also, it was found that more than 93% of shoppers are
encouraged to purchase a product offering with free shipping and they
were found to be the most satisfied clients.
Ensure security to your clients
While making a payment for an online shopping purchase mostly
users are worried about their payment security. So, here you should
do your best to win your user's trust. It would be better for you to
choose a trusted and reliable payment gateway and be transparent with
your users on its privacy and return policies. Also,
never forget to disclose your contact
information that
will surely
help to
lighten their
concerns.
Allow A Guest Checkout
Some times a new customer abandon from the buying process when
asked to register with the Ecommerce site. So, create a provision for
an easy “Guest Checkout” for your new customers and allow them to
complete their transaction without any need to register.
Make it Simple and Faster
It is often seen that
the extent of conversion rate directly depend upon time taken to
fill a registration form. A minimum time taken to check out will
leads to the higher conversion rate. So, always try to keep less
number of fields in a form i.e. you can use a column “Same as
billing address” in a shipping address check-box and also showing a
progress bar to where the customer stand during the checkout process.
Use A Reminder Notification
As per studies, mostly it is found that a quick reminder
notification of a cart abandonment helps to change the opinion of
many shoppers and return them to the site again for completing their
online purchase.
Convert to the latest Magento version
If your business website is still running on older Magento version
or some other conventional Ecommerce platform, then it is the time to
upgrade your online store.
All common checkout issues are already resolved in a new Magento
2.0 platform and it has been now becoming the boon for many business
owners due to an exceptional customer response.
Magento 2 checkout is much faster than Magento 1 in terms of
precessing an order along with a better shopping experience and it
always help owners in cutting down on the shopping cart abandonment
issues.
We hope on applying all above ways will definitely help you to
improve sales by offering better shopping experience for your
customers.
Let us know about your views and suggestion for it.