How Can Ecommerce Website Improve Your Business Operations?

Global Ecommerce is currently playing a big role in making purchasing easy and comfortable, but still, it is quite challenging for a for a business owner to run its smooth operations. Also, an Ecommerce website comes with a lot of difficulties and competition, so it is important for business owners to make sure their website look attractive and user-friendly to easily guide them and clear a pathway for final purchasing of products.

                  

Now big question arise here, how Ecommerce website can improve your business operations?

There is also a good news here, you can definitely improve your business operations by implementing systematic and strategic processes to avoid any pitfall.

In this write-up we are discussion following simple but important solutions which can improve Your Business Operations:

1. Careful Inventory Management

A careful inventory management is a foremost necessity in any sales operation. Mostly it is easily overlooked by businesses who have both a retail and an online business presence.

If you have got more than one inventory management systems, then you should first determine which is currently active. You should not take a chance of losing track of inventory or products sale especially for out of stock products, otherwise, it may result in an unsatisfied customer.

2. Strategic planning to manage to ship

Always put a systematized standards for shipping on-site. Make a rational planning for your shipping orders to avoid depreciation of margins of profit. For example; create the shipping price on adding it into the product price and offer free shipping to customers as a buying incentive. Also, you can charge a flat rate of shipping up to a specified amount and offer free shipping beyond that price.

3. Integrate accounting software in a site.

Most business owners don't like to do their tax calculations manually to save a few bucks, especially while accounting for an international shipping operation. So, it is important to integrate an accounting program with your Magento Ecommerce Website backend to easily calculate taxes.

I hope above solutions clearly guide you the areas of improvement that need to focus on your website.

It would greatly help you to improve your Ecommerce business operations and increasing your sales revenue.

If you have any other important suggestions then don't hesitate to share it with us.

For more information contact us or leave a comment.

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How is Magento Ecommerce Development Better Than Other Platforms?

Magento is a popular open source Ecommerce platform that works on PHP. It offers its users many robust features and remarkable flexibility to manage Ecommerce website appearance, content, and functionality.

                                               

                                   

Magento is a relatively old Ecommerce software and earlier known as 'Variant'. It was co-founded by Roy & Rubin and later acquired by eBay. Since then with continuous future improvements, Magento has proven its extraordinary Ecommerce potential in the system. It is further equipped with powerful tools like administrative interface including SEO, marketing, and inventory management.

It offers its customers a high return on investment with an efficient combination of scalable designs and extended support. Also, it allows the capability for selling with a compelling content layout for an overall elated experience to visitors. Magento can be easily installed into an online shopping store for a needful edge. Moreover, it offers a spontaneous administration interface that includes a robust marketing, SEO and catalog management tools to give merchants the power to create sites customized as per their specific business needs.

Why is Magento Ecommerce development a better option?

Magento web-store development offers many out of the box features compared to other Ecommerce platforms, major ones are highlighted below:

• Magento powered web stores are simple, faster and versatile and allow users to easily search and purchase their selected products or services.
  
• Helps users to support multiple websites and allows online stores to promote their inventory with multiple domains.
  
• Helps to create a highly scalable website with a highly interactive shopping experience.
  
• Magento platform features a powerful catalog management, SEO, and marketing tools to fully satisfy unique business website needs of users.
  

How is Magento better than other platforms?

Magento Ecommerce Platform owns its major characteristics like scalability, expandability, and flexibility. It offers business owners a total freedom to create their online store as per their needs without any expert help.

Here, we are highlighting the main reasons that make Magento platform better than other platforms:

1. Customized Store Themes

Magento allows its customers to obtain any template they desire and easily customize web store that best suits their businesses.

2. Setup for Multiple Stores

It allows users to easily manage several web stores in a single time in a single click with a single admin panel. Magento Ecommerce development provides various security certificates, domain names, and IP addresses.

3. Better Browsing

A user-friendly Magento platform offers an Ecommerce website with advanced features including zooming in multiple product images and adding product reviews. Its customer-friendly design helps to improve their shopping experience. Moreover, Magento their customers with a better call to action compared to other platforms.

4. Easy Order Placement

Magento offers businesses to get a better returns on their investment with its easy order options. These options allow a business owner to view, create, edit and fulfill orders on Magento's admin panel.

5. Effective Marketing Tools

Magento offers effective marketing tools to up-sell and cross-sell products promotional activities to enhance sales and revenues. It's SEO friendly URLs and flexible pricing update tools help to attract and convert more visitors.

6. Tracking and Analysis Report

Magento offers best tracking and analysis tools to regularly track and analyze a web store for knowing its overall performance.

Other additional Magento features includes

• Attractive web store templates and design options.
  
• A plenty of new add-on modules and plugins to enhance web store capabilities.
  
• An easy to update shopping cart with a well-organized back-end.
  

All above remarkable benefits and features of Magento's Ecommerce platform along with its capability for a better ROI have been added to its reputation as one of the most trusted online shopping carts. And this is the main reason Magento is now gaining its popularity as one of the most preferred Ecommerce platform across all Businesses extending from start-ups, and SMEs to the large enterprises.

So, which Ecommerce platform you are choosing for?

Please share your views with us to leave your comments.

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Prestashop Development Services for Ecommerce Websites

Prestashop is popular as an award-winning open source Ecommerce shopping cart solution. Globally over 150+ countries, PrestaShop is used in more than 150,000 web-stores with greater than 3 million downloads and has more than 500,000 community members. It provides all sort of out of the box customizable features and functionalities to an Ecommerce website. Prestashop module has gained its popularity as a highly secured and SEO friendly software. Like other popular Ecommerce platforms, Prestashop can also continuously updated for adding improved features. Prestashop technology is based on PHP Smarty Template engine that is ideally suited to fulfill small and medium size businesses Ecommerce needs. It is specially designed to help users to gain benefits from web 2.0 including AJAX- advanced web designs and development service. The current PrestaShop Ecommerce version released as v1.6.1.7.

                                   

                   

In this article, we will discuss main features offered by Prestashop:

Prestashop offers more than 310 features that are still growing repeatedly. All features can be installed and uninstalled easily and are offered to use free of cost.

1. Managing Products Catalog– PrestaShop back-office helps users to easily manage the most complex inventory and multiple products range just with one-click.

2. SEO– Prestashop allows major search engines indexing to easily optimize online stores with delivery notifications, adding tags and URL to every product, avoiding duplicate content and adding potential keywords to make sure that a store should be seen on the top of Google search results.

3. One-page Checkout– One-page checkout feature from PrestaShop can help online businesses to push their user's conversion rates through the roof. This One-page Checkout helps clients to make their choice to Create an Account or Continue as a Guest. Also, a saved Shopping Cart can be customized with its Expiration Time.

4. Secured Payment Process– PrestaShop comes with many inbuilt payment options. A business owner can easily select an ideal payment option to ensure that each payment process is performed in a secure environment to build their client's trust. Payments can be processed through credit cards, by check or wire transfer and much more. Also, users can set their prices for each segmented groups.

5. Analysis Report– An effective analysis report is always important for merchants to monitor their Ecommerce website performance especially for audience interactions and on page actions for sales which require improvement.

PrestaShop allows businesses to track their online visitors, viewing customers profiles, tracking orders and sales including products statistics, and a real-time profit margin using various merchant key performance Indicators.

Overall, Prestashop promises to offer online businesses with customized Ecommerce solutions including website design & development, module development, shopping cart integration, generating an invoice, and occasional modification of online shopping store.

So if you need a suitable platform for your Ecommerce site, then just go ahead for Prestashop without any hesitation. You will not regret this decision later.

If you are looking for an expert PrestaShop eCommerce solutions provider, then Towering Media can be your ideal working partner owning an experienced team of in-house designers and developers. At Towering Media, we well understand the day to day client's needs with the change in technology and help them to leverage advanced technology to their business advantage.

To know more about PrestaShop development services, you may contact us or email.

Also, don't forget to share your views for this article on leaving your comment below:

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Is Magento the Fastest Growing Platform For Your Ecommerce store?

Globally, it is a common trend among people to shop online with the comfort of home. So, it is essential for every small or big enterprise to have their online store to survive with Ecommerce competition. Every online business store required to be hosted on a suitable Ecommerce platform that that can offer your online store with all needful features and tools.

                                                   

                         

In recent times, the world over on a popularity scale, Magento has come out as the fastest growing Ecommerce platform that promises to offer high-quality products and extended support to its users.

In this write-up we will put some light on various Advantages of using Magento- the Fastest Growing Platform For An Ecommerce store:

1. Run Multiple Stores

As its major Ecommerce advantage, Magento Enterprise Version, allows a business to run and manage Multiple stores with different brand names from a single admin panel.

2. Get plugins or extensions

Magento offers an Ecommerce store with plenty of free or paid plugins or extensions to enhance its features and functionalities for the best user's experience.

3. User-friendly WYSIWYG Editor

Magento allows website owners to easily modify web pages using a simplified WYSIWYG Editor. It helps a website owner to easily create and modify an interesting content layout without any high level of technical knowledge or use of coding. Also, it provides web store owners or developers an easy access to the back-end of a simple CMS to make needful content changes rather than making changes directly on the website.

4. Keep Secured

Unlike other Ecommerce platforms, Magento complies PA-DSS and adopts globally accepted 14 critical security standards. Every small or large enterprise find Magento an ideal platform for a secure payment process of their international clients to win trust.

It is a wrong perception that Magento is ideally suited for Magento Development Services professionals only. In a true sense, any non-technical user with a little bit of coding knowledge can easily work on Magento Ecommerce platform to create a dream website.

Magento is a powerful platform that offers its seamless advantages to benefit all businesses right from a start-up to large organizations.

If you are a start-up and looking to build your web store, then just go for Magento platform- a globally trusted brand that is known for its innovative features and outstanding performance.

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Simple and easy ways to Build your Ecommerce website.

Year after year we can see a continuously increasing trend in online retail sales. This clearly means, instead of driving to the store, most of the people are now opting to purchase from their home using their mobile devices. So, it is the high time for those businesses who are planning to build their own Ecommerce website.

                                       

Some people might think it like a huge undertaking to begin an Ecommerce website. But it is not that much difficult to build your Ecommerce website.

Make a Well-thought Ecommerce plan

Before going to sell your products or services online, it is essential to make a well-thought Ecommerce plan just like your original business plan that includes the simple and easy ways to build your Ecommerce website. This will help you to select the right technology and marketing tools for your website, exploring new business territories, and setting up a new set of vendor's relationships.

An ideal Ecommerce plan can help you with following ways:

• Determine the time taken and money investment required to build and maintain an Ecommerce site.
• Choosing products and services to offer online or offline, their right positioning and display, shopping cart, payment, and shipping.
• Planning a multifaceted promotional strategy, carefully targeted to your website viewers.

Website Domain Registration

Just after creating an Ecommerce Plan, next important thing is to make a list of suitable names or URLs of your online website. Then you can go for the simple domain registration process on selecting any of popular domain registration service providers like NetworkSolutions, GoDaddy, and Register.

Design and Building your Ecommerce website

After registering your domain name and having an Ecommerce plan in place, you need to design and build a well-thought-out Ecommerce website that includes:

• Content is the key- As the content is the key to any successful website, provide an interesting information, promotional ways and incentives to attract your online visitors to contact and convert them for purchasing. Also, regularly update your website with fresh content to maintain and keep your existing customer's traffic.
• Website Structure. You need to decide a number of pages and their link to each other on your website. Select suitable logos and graphics to enhance your website content.
• Template Design- Next comes to a good website template designing. You have options to choose an outside designer or design it owns. Always keep your business goal in your mind and try to focus on consistency, simplicity, and readability during template designing.
• Easy Navigation- Browsing over your website need to be smooth, easy and enjoyable for your visitors. On major areas never use more than 2-3 links and avoid leaving your visitors at a dead end.
• Maintain Credibility- While building your business website, the credibility of your business shouldn’t be lost in any case. It should look professional and send a clear message to every online visitor about your website products offered for sale. Ultimately, your website should offer your potential customers a suitable environment and confidence even better than a face-to-face visit or using a phone call. Your business website should clearly display full contact information on all web pages mentioning your enterprise name, office address, contact numbers, and email.

Hosting your online store

Publishing of your business on the internet is the next big step after a website design and content creation. You can select from following options:

1. Host it yourself on a web server- This option may prove costly to set up and maintain a new online website. This will not come out as the best option for the most business websites.

2. Hire a Web-hosting company- You can hire a well established and reputed web hosting service provider who can perfectly manage and store Ecommerce websites for businesses. Some of the renowned and well-established web hosting companies are Google, GoDaddy, and Yahoo. Importantly, you may consider selecting a local or small web-hosting provider, for their direct services particularly in the case of your website goes down. These companies may also promise to offer domain name services.

Ecommerce Needs

On of the best way to fulfill all important Ecommerce needs is by integrating an electronic shopping cart module on your website that allows people to place online orders and also takes care to process their credit card transactions. An ideal shopping cart module should have four important components such as;

• Catalog- Helps to display offered products with information and price comparison.
• Shopping cart- is just like an online order form to track all the items in the cart, and also to add or delete products.
• Checkout counter- allows buyers to review their products in their shopping cart to decide their shipping preferences or makes changes in their orders.
• Order processing- This helps in various processes of a payment option to verify all information and sending each and every information to the database.

We hope all above describes simple and easy ways would help you best to decide and Build your Ecommerce website.

If you are still not sure which way to adopt, then you may reach us or email.

You may also share your important suggestions with us on leaving your comments.

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What are the Magento Security Tips for Beginners?

All across the world continuous increase in a number of online users also comes with the daily unexpected threats of getting hacked by malicious attackers. These security vulnerabilities and flaws can be more serious for an Ecommerce or a Magento site if you are not paying much attention to your security. Before taking some needful steps to secure your online website, you should understand following internet security facts:

Hackers are so intense in their actions that whenever a security system creates a patch they immediately start looking to exploit it.

                                 

A lowercase password can be cracked within 10 minutes. On adding 3 more lowercase alphabets can increase the time up to 4 months.

According to reports, approx 90% of businesses may suffer from some sort of hacking in one year.
On a daily basis, more than 30,000 small business websites can become infected with some type of malware.

The most common tricks used by hackers to attack a website or a device are :


DDoS Attack

Also known as Distributed Denial of Service Attacks. This is one of the most popular techniques that aims to make a website unavailable by continuously sending a maximum number of requests to a server.


SQL Method

This method is used against even the smallest of business website to the biggest official website like WHO or Government websites to steal their personal information.


XSS Attack

Also known as Cross-Site Scripting, that specifically allows attackers to take over Magento online stores from their email addresses.


Failed Authentication

When authentication functions are failed or not correctly implemented on websites, it allows hackers to exploit passwords, sessions IDs and other flaws with some another users details.


Executing Arbitrary Command

Above command allows an attacker to execute any of their commands on their device or process.



Magento Security Tips for Beginners

As a beginner, you can always reduce security vulnerabilities of your Magento website using some easy techniques without any expert knowledge of technology.

Some of the useful best Magento security tips:

1. Two-Factor Authentication
   

Two-factor authentication allows usage of two strong passwords that help to minimize the risk associated with a single password, and make it difficult to crack it through social engineering or brute-force password guessing.

2. Using Latest Magento Version
   

Every new update of Magento comes with some necessary modifications that also fixes security issues and vulnerabilities associated with the old version. So, you should immediately Install any of new release for patches and fixes as soon as they’re introduced to keep your Ecommerce website secure. Also never forget to sign up for Magento’s security alert registry to get various security alerts as soon as they are released.

3. Limited Admin Access to a specific IP Add.
   

This is one of the best tricks to avoid malicious logins with limited admin access only to approved IP addresses. This will make it nearly impossible for hackers to access the admin panel to steal data.

4. Updated Anti-Virus
   

Just like your Magento website, you should also keep your computer or device secure by using the best commercial anti-virus software. Also, it is very much essential to make it updated on a regular basis.

5. Regular Backups and Offline Storage
   

You can not afford your Magento Ecommerce website to lose its data after a website attack or penetration from hackers to access your important data. So, it is essential to create regular backups of your website on a daily basis and at every moment to revert your website back to the normal state.
We hope all above discussed Magento Security Tips would be helpful for you as a Beginner.
If you want to know more ways to improve your website security then please let us know on reaching us. You are also welcome to share your views and tips related to this topic.





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Why your Ecommerce business need marketing strategy?

The world over, Ecommerce or online shopping is becoming more popular and widespread amongst shoppers who look to the internet for a wider variety of goods at competitive prices than a local retailer. Also, online shopping does not need any commitment from a buyer like a retail store.

A buyer can select and add any number of items in his shopping cart at any hour from his comfort-zone to purchase it later on. It is now reported that most online buyers on their first visit don’t convert to purchase from a website. Therefore, Ecommerce businesses need to implement a good marketing strategy that help consumers in decision making for an online purchase and also to stand apart their website from the competition.

                                       

                           

While implementing a marketing strategy, a business owner needs to know the effective ways to increase the online presence of his website that helps to convert online traffic into potential buyers, and also drive them for repeat purchases.

How can an effective marketing strategy help an Ecommerce business?

There are a number of online marketing tools that you can consider while making a Marketing strategy for your business website like search engine optimization (SEO), pay-per-click (PPC), email marketing, and report analysis. All these practices can help your Ecommerce business website to increase and retain your online shoppers.

Let's summarize each of them one by one:

• Search engine optimization: It helps a business website to rank top in organic search engine rankings for an easy access from online visitors.
  
• PPC or Affiliation Marketing: It helps to promote your business website through banner advertising or referral marketing with some popular social-media websites like Facebook, Google webmaster etc.
  
• Email marketing: Helps to retain your old customers by offering them special discount coupons and codes to persuade for repeat purchasing.

In an online business, a solid marketing strategy is always crucial for its success. A business marketing strategy promises to deliver high customer traffic and engagement that also help online shoppers to easily complete their online transactions.

Sometimes, a business owner may find it expensive to run a marketing plan successfully. So, it would be beneficial for a business owner to consult a good marketing firm who can help a business website to plan an effective marketing strategy and also cut short marketing expenses to avoid unnecessary spending. Also, they keep a balance to follow all necessary marketing strategies that drives your business website to reach your goal.

Therefore, by adopting smart Ecommerce Solution strategies, you can jump start your online success. If you implement your strategies in a proper way, putting a lot of effort and work, then your Ecommerce marketing strategy will pay off big time.

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The Best Solution For Custom Ecommerce Website Development

Since past many years, a global trend of Custom Ecommerce Website Development has been showing its vast popularity amongst many businesses. That is why most website development companies making their best efforts to build a friendly relationship with clients by offering them with the best solution for their custom Ecommerce website requirements. The custom websites are specifically developed in accordance with the customer’s convenience and requirements.

                               

Here, we are discussing some useful Ecommerce features and solutions you can consider during a custom website development.


Select a Suitable Ecommerce platform

Plentiful Ecommerce platforms are available online with their respective functions and specialty. So, it may be a bit difficult and confusing sometimes to select a suitable platform for an Ecommerce website. Magento is one of popular open source and leading Ecommerce platform, mostly used in medium to large size Ecommerce websites. It is especially known for its flexible, cost-effective and powerful functionality. Although it is more expensive when compared to other available open source platforms like ,Woocommerce but an Ecommerce website built on Magento platform is much better for SEO than all other platforms. So, Magento would not be a big deal for small businesses due to higher initial investment and maintenance cost of the website.


Intuitive Navigation

As per users point of view, a smooth and easy navigation across a website is the primary requirement. They should easily and quickly browse through different web pages to access required categories and products.


Faster and flexible check out process

Add an important feature to allow your clients easily login or register on your website. It would help them on their return visit to complete a checkout process quickly and with more flexibility, without any need to enter all payment and billing details.


Search Box

Most online buyers already know what product or service they are finding online. So, it is very crucial for an Ecommerce website to have a well-placed and prominent search box to help users easily find, select and navigate to their desired product.


Shopping Cart

A shopping cart is almost always present in eCommerce stores. The shopping cart is usually the first screen in a checkout process. Products in the user’s shopping cart are typically displayed in a table/matrix format.


Highlighting Products

Always make sure the products you are offering for purchase must be properly displayed on the side columns or home page of your Ecommerce website to get clear attention from buyers.


Select a Suitable Payment Gateway

Always selecting a good and perfect payment gateway for a merchant account as per the need and comfort of your clients for a complete peace of mind. Choosing the perfect payment gateway solution for your site will give an assurance and peace of mind to your visitors. Choose a merchant account that your visitors are comfortable with.


Advantage of A Custom Website Development

As discussed earlier, nowadays a Custom Ecommerce website development is more popular amongst many businesses having a customized Ecommerce design and coding. A Customized Ecommerce website helps business owners to beat the tough competition and achieving their specific business goals outstandingly.


You can consider any of following facilities to customize your Ecommerce Website:

Adding Useful Website Features

An open source pre-designed Ecommerce website comes with a limited number of features due to its universal design. It does not allow a business to fine-tune its Ecommerce website as per its specific requirements. But this is not the case in a custom website development that allows developers to use desired coding strategies.


Easily Get Tracking Report

A customized Ecommerce website needs to regularly track information of users actions that in turn help to serve them in the best way to achieve specific goals. This can be feasible with a customized code designing of an Ecommerce website that allows website owner to easily track important information related to a payment processor shipping.


Implementing Marketing Strategies

When compared to a pre-designed Ecommerce website, a custom designed Ecommerce website comes with an improved and extended SEO advantages on all popular search engines. So, you can easily track down your customer's needs and inquiries that help to plan and implement your ideal Marketing Strategies for a specific group of customers.

We hope you will get some idea for features and solutions that you should keep in your mind while working on A Custom Ecommerce Website Development.




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Ecommerce Consulting Services For A Better Business

                                         

                       

Whether you are at an early stage or having an established online business, hiring a professional Ecommerce Consulting Services can give you a better business prospect by adding more value.

A business plan can be a blueprint for a successful business and its future.

The world over, increasing Ecommerce popularity comes with many new tweaks or strategies that may help a business website to attract more customers. A professional Ecommerce Consulting Service can help a start-up or a small business by implementing best strategies for improving chances of success.

Why should a business hire an Ecommerce Consulting Services?

Before hiring an Ecommerce consulting services, A small business owner should do some research himself to consider the possible advantages that a consultant could offer and then decide whether it is essential to hire an Ecommerce Consulting Services or not.

Some important factors that a business owner should consider to hire a business consulting services:

• Understands the long-term technological resources at work affecting an online business.
• Helps to make a business plan or strategies strictly aligned to business goals to deliver the highest value.
• Gives technical assistance with a specialized skills or talents.
• Provides objective or a frank opinion to solve a specific problem.
• Suggestions to solve problems related to cash flow i.e. raising funds, or in acquiring resources.
• Resolving issues like regulatory problems, political or organizational problems, and training.
• 
  
  Optimizes a business infrastructure, architecture, and application management and much more.

You can better understand with a fig shown below:

                                    

                         

Ideal Business Planning

In any business set up, its proper Business Planning plays an important role. A professional Ecommerce consultant should able to understand and create an ideal business plan as per your online business needs like:

1. Ecommerce business identity, nature and objective.

2. Type of products or the services offered to purchase.

4. Marketing strategies to be implemented.

5. Business goals or targets to achieve it.

6. Niche market required capturing.

7. Importantly, before implementing a business plan, access current financial standing.

Like a blueprint, a good business plan is essential to predict the future and success of an online business. Sometimes people may find it easy to make a business plan, but it usually involves many core points that they can neglect due to their lack of expertise. Therefore, to prevent such negligence in an online business, our opinion favor for hiring a professional Ecommerce consulting services for a better business.

Are you looking to hire a specialized Ecommerce Consulting Service?

If yes, then your search ends with us at Towering Media- one of the leading Ecommerce Consulting Service based in The USA.

We are supported by a team experienced Ecommerce business development consultants. You may visit our website to consult any of queries related to your online business and ensuring its successful running.

If you want to share any information related to this article or any suggestion, then leave in a comment section.

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