Successful ways to minimize Shopping Cart Abandon rate

Once your Magento developer have created a great business website with a well framed supply chain, your website start to receive a commendable traffic. But here it is not the end of your worries!

In today's competitive online shopping trend, there is no doubt that the number of online shoppers has increased exponentially but also the number of shopping card abandon rate raised significantly. Reason may be any related your marketing or website development. But as a shop owner you should always understand the reasons why shoppers abandon their purchase during a checkout process?

The shopper keeps adding products to his shopping cart but when it actually comes to final stage, he decides to give up on the entire purchase because of complected or too long checkout. Therefore, you must provide simple and fluid checkout process, it will give the shoppers a satisfying shopping experience.

As per reports in 2016, global Ecommerce businesses has suffered at least $31 billion loss just due to cart abandonment. So, it is now has become a big issue for the most of Ecommerce companies world wide.

Now, the holiday season has just knocked the horizon fast approaching, so make sure you don’t miss this opportunity to earn maximum sales by helping your clients completing their purchases successfully.

In this post, we have provided some of the successful ways to minimize shopping cart abandon rate to reap the maximum benefits of the season!

Provide total product cost along with shipping in the beginning:

As per studies, high shipping and handling costs is one of the main reason that usually displayed too late during a checkout process and people usually lose their interest to complete transactions.

Therefore, it is very important to present the information related to shipping cost and time of delivery in the beginning during a check out process.

Offer free shipping wherever possible:

A free shipping is always a deciding factor that encourage leading shoppers to complete their purchase. As per report, it was found that more than 73% of customers had completed their purchase with free shipping. Also, it was found that more than 93% of shoppers are encouraged to purchase a product offering with free shipping and they were found to be the most satisfied clients.

Ensure security to your clients

While making a payment for an online shopping purchase mostly users are worried about their payment security. So, here you should do your best to win your user's trust. It would be better for you to choose a trusted and reliable payment gateway and be transparent with your users on its privacy and return policies. Also, never forget to disclose your contact information that will surely help to lighten their concerns.

Allow A Guest Checkout

Some times a new customer abandon from the buying process when asked to register with the Ecommerce site. So, create a provision for an easy “Guest Checkout” for your new customers and allow them to complete their transaction without any need to register.

Make it Simple and Faster

It is often seen that the extent of conversion rate directly depend upon time taken to fill a registration form. A minimum time taken to check out will leads to the higher conversion rate. So, always try to keep less number of fields in a form i.e. you can use a column “Same as billing address” in a shipping address check-box and also showing a progress bar to where the customer stand during the checkout process.

Use A Reminder Notification

As per studies, mostly it is found that a quick reminder notification of a cart abandonment helps to change the opinion of many shoppers and return them to the site again for completing their online purchase.

Convert to the latest Magento version

If your business website is still running on older Magento version or some other conventional Ecommerce platform, then it is the time to upgrade your online store.

All common checkout issues are already resolved in a new Magento 2.0 platform and it has been now becoming the boon for many business owners due to an exceptional customer response.

Magento 2 checkout is much faster than Magento 1 in terms of precessing an order along with a better shopping experience and it always help owners in cutting down on the shopping cart abandonment issues.

We hope on applying all above ways will definitely help you to improve sales by offering better shopping experience for your customers.

Let us know about your views and suggestion for it.