Magento is a popular open source Ecommerce platform that works on
PHP. It offers its users many robust features and remarkable
flexibility to manage Ecommerce website appearance, content, and
functionality.
Magento is a relatively old Ecommerce software and earlier known
as 'Variant'. It was co-founded by Roy & Rubin and later acquired
by eBay. Since then with continuous future improvements, Magento has
proven its extraordinary Ecommerce potential in the system. It is
further equipped with powerful tools like administrative interface
including SEO, marketing, and inventory management.
It offers its customers a high return on investment with an
efficient combination of scalable designs and extended support. Also,
it allows the capability for selling with a compelling content layout
for an overall elated experience to visitors. Magento can be easily
installed into an online shopping store for a needful edge. Moreover,
it offers a spontaneous administration interface that includes a
robust marketing, SEO and catalog management tools to give merchants
the power to create sites customized as per their specific business
needs.
Why is Magento Ecommerce development a better option?
Magento web-store development offers
many out of the box features compared to other Ecommerce platforms,
major ones are highlighted below:
-
Magento powered web stores are simple, faster and versatile
and allow users to easily search and purchase their selected
products or services.
-
Helps users to support multiple websites and allows online
stores to promote their inventory with multiple domains.
-
Helps to create a highly scalable website with a highly
interactive shopping experience.
-
Magento platform features a powerful catalog management,
SEO, and marketing tools to fully satisfy unique business website
needs of users.
How is Magento better than other platforms?
Magento Ecommerce Platform owns its major characteristics like
scalability, expandability, and flexibility. It offers business
owners a total freedom to create their online store as per their
needs without any expert help.
Here, we are highlighting the main reasons that make Magento
platform better than other platforms:
1. Customized Store Themes
Magento allows its customers to obtain any template they desire
and easily customize web store that best suits their businesses.
2. Setup for Multiple Stores
It allows users to easily manage several web stores in a
single time in a single click with a single admin panel. Magento
Ecommerce development provides various security certificates,
domain names, and IP addresses.
3. Better Browsing
A user-friendly Magento platform offers an Ecommerce website with
advanced features including zooming in multiple product images and
adding product reviews. Its customer-friendly design helps to improve
their shopping experience. Moreover, Magento their customers with a
better call to action compared to other platforms.
4. Easy Order Placement
Magento offers businesses to get a better returns on their
investment with its easy order options. These options allow a
business owner to view, create, edit and fulfill orders on Magento's
admin panel.
5. Effective Marketing Tools
Magento offers effective marketing tools to up-sell and cross-sell
products promotional activities to enhance sales and revenues. It's
SEO friendly URLs and flexible pricing update tools help to attract
and convert more visitors.
6. Tracking and Analysis Report
Magento offers best tracking and analysis tools to regularly track
and analyze a web store for knowing its overall performance.
Other additional Magento features includes
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Attractive web store templates and design options.
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A plenty of new add-on modules and plugins to enhance web
store capabilities.
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An easy to update shopping cart with a well-organized
back-end.
All above remarkable benefits and features of Magento's Ecommerce
platform along with its capability for a better ROI have been added
to its reputation as one of the most trusted online shopping carts.
And this is the main reason Magento is now gaining its popularity as
one of the most preferred Ecommerce platform across all Businesses
extending from start-ups, and SMEs to the large enterprises.
So, which Ecommerce platform you are choosing for?
Please share your views with us to leave your comments.
Thanks for Reading!
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